Situation one
The market you cannot price
"I would sell to Jakarta at cost just to be in that market once. But I have never shipped there, so I would have to call forwarders who know I have never shipped there, who know I will only call three or four, and who know it is a headache. So I do not do it."
This is the situation the company was built around. A buyer asks for a delivered price into a country you have never served. You cannot quote until you know the freight. Getting the freight means an evening of calls to people with no incentive to help you, so the opportunity dies quietly on your desk and nobody records the loss.
The cost is invisible, which is why it persists. Nothing on your P&L says "markets not entered because freight was unknown."
What the report does
Eight forwarders on an identical brief, including three based in the destination market you do not have contacts in. Five days later you have four real prices, the documentation your consignee needs, and the two things about that corridor that would have caught you out.
- Lane
- Mersin to Jakarta
- Report fee
- $1,200
- Freight found
- $116.82/t
- What it unlocks
- The quote
The saving against the informal indication was about $1,670 on this shipment. That is not really the point. The point is that the offer could be made at all.